{"id":14977,"date":"2023-04-29T01:23:06","date_gmt":"2023-04-28T22:23:06","guid":{"rendered":"https:\/\/genchaber.com.tr\/?p=14977"},"modified":"2023-04-29T01:23:13","modified_gmt":"2023-04-28T22:23:13","slug":"kamu-ve-ozel-sektor-e-ticaretin-sorunlari-icin-bir-araya-geliyor","status":"publish","type":"post","link":"https:\/\/genchaber.com.tr\/kamu-ve-ozel-sektor-e-ticaretin-sorunlari-icin-bir-araya-geliyor\/","title":{"rendered":"Kamu ve \u00d6zel sekt\u00f6r e-ticaret\u2019in sorunlar\u0131 i\u00e7in bir araya geliyor"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Bili\u015fim d\u00fcnyas\u0131nda \u00f6zellikle son g\u00fcnlerde \u00e7ok say\u0131da etkinlik, toplant\u0131, konferans d\u00fczenleniyor. Bunlar\u0131n i\u00e7inde \u00e7ok de\u011ferli konu\u015fmac\u0131lar var ancak buna ra\u011fmen pek \u00e7o\u011funda sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zmekten ziyade reklam yo\u011funlu\u011fu ile ge\u00e7iyor. Yani bir \u015feyler \u00f6\u011frenmeye gelen kitleye \u00e7o\u011fu zaman reklam, tan\u0131t\u0131m ve marka anlat\u0131m\u0131 sunuluyor. Bu tip toplant\u0131lar bir \u015feyler \u00f6\u011frenmeye gelenler i\u00e7in her zaman bilgiden ziyade yeni markalar\u0131 tan\u0131ma olarak ger\u00e7ekle\u015fiyor.<\/strong><\/p>\n\n\n\n

\u00dclkemizde e-ticaret konusuna en iyi \u015fekilde sahip \u00e7\u0131kan ve k\u0131sa Ad\u0131 EL\u0130DER<\/strong> olan Elektronik Ticaret Derne\u011fi 2 May\u0131s g\u00fcn\u00fc sekt\u00f6re hizmet amac\u0131yla reklam\u0131n ve tan\u0131t\u0131m\u0131n devre d\u0131\u015f\u0131 oldu\u011fu bir organizasyona imza at\u0131yor. EL\u0130DER<\/strong>\u2019in bunu yaparken amac\u0131 birbirinden de\u011ferli konu\u015fmac\u0131lar\u0131 ile hem kamu taraf\u0131ndan hem de \u00f6zel sekt\u00f6r i\u00e7inden yeni bilgileri a\u00e7\u0131klamak. Ayr\u0131ca ikinci bir hedef olarak da sekt\u00f6r i\u00e7in yeni bir vizyon yaratmak.<\/p>\n\n\n\n

EL\u0130DER bu iki a\u015famada STK olman\u0131n gerekli\u011fini yerine getiriyor. Konu ile ilgili olarak EL\u0130DER ba\u015fkan\u0131 Fehmi Darbay<\/strong>  e-ticaret ile ilgili son bilgileri \u015f\u00f6yle aktard\u0131. \u201cHer \u015feyden \u00f6nce sekt\u00f6rden ald\u0131\u011f\u0131m\u0131z destekten dolay\u0131 \u00e7ok mutluyuz. K\u0131sa ad\u0131 ETB\u0130S <\/strong>olan Elektronik Ticaret Bilgi Sistemi verilerine g\u00f6re 2022 y\u0131l\u0131nda; E-ticaret sipari\u015fleri %43 art\u0131\u015f ile 3,34 milyardan 4,78 milyara y\u00fckseldi. \u00d6te yandan e-ticaret hacmi ise %109\u2019luk art\u0131\u015fla 800,7 milyar TL olarak ger\u00e7ekle\u015fti. Bu konuda bir \u00f6nemli veriye g\u00f6re E-ticaretin genel ticarete oran\u0131, ge\u00e7en sene %17,7 iken 2022 y\u0131l\u0131nda %18,6 oldu. 2022 y\u0131l\u0131nda e-ticaret yapan i\u015fletme say\u0131s\u0131 548.688\u2019e ula\u015ft\u0131. Rakamlar her ge\u00e7en g\u00fcn artmaya devam ediyor. Hal b\u00f6yle olunca EL\u0130DER<\/strong>\u2019e b\u00fcy\u00fck sorumluluklar d\u00fc\u015f\u00fcyor.\u201d<\/p>\n\n\n\n

E-ticarette do\u011fru bilinen yanl\u0131\u015f b\u00fcy\u00fck \u00e7apta zarara neden oluyor.<\/strong><\/p>\n\n\n\n

EL\u0130DER Ba\u015fkan\u0131 Fehmi Darbay<\/strong>  bu konuyla ilgili olarak da \u015funlar\u0131 s\u00f6yl\u00fcyor \u201c\u00dclkemizde sat\u0131c\u0131lar\u0131m\u0131z\u0131n do\u011fru bildi\u011fi yanl\u0131\u015flar \u00e7ok fazla maalesef sosyal platformlarda kirli bilgiler ile sat\u0131\u015f yapmaya gayret ediyorlar. \u00d6nceli\u011fimiz E-ticaret i\u015fletmelerini s\u00fcrd\u00fcr\u00fclebilir bir sat\u0131\u015f modeline getirmek. Yasal reg\u00fclasyonlardan, Dijital d\u00f6n\u00fc\u015f\u00fcm ve e-ihracat desteklerine, e\u011fitim ve istihdamdan, pazaryerlerine,  \u00f6deme kurulu\u015flar\u0131ndan, kargo ve lojistik s\u00fcre\u00e7lerine, e-ticaret alt yap\u0131lar\u0131ndan entegrasyonlara kadar el atmam\u0131z gereken \u00e7ok fazla ba\u015fl\u0131k var ve bunun i\u00e7in gecemizi g\u00fcnd\u00fcz\u00fcm\u00fcze katt\u0131\u011f\u0131m\u0131z\u0131 s\u00f6yleyebilirim.\u201d<\/p>\n\n\n\n

Kamu ve \u00d6zel bu etkinlikte kucakla\u015facak.<\/strong><\/p>\n\n\n\n

Bilgiyi Ticarile\u015ftirme Merkezi\u2018nde 2 May\u0131s 2023 – Sal\u0131 13:30 – 19:00 da aras\u0131nda ger\u00e7ekle\u015fecek olan \u0130hracat Odakl\u0131 E-ticaret Bulu\u015fmas\u0131 adl\u0131 konferansta Elider – Elektronik Ticaret Derne\u011fi Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fehmi Darbay<\/strong>, Uyumsoft Kurumsal \u0130\u015f Sistemleri Bulut Hizmetleri Genel M\u00fcd\u00fcr\u00fc Erhun \u00d6\u00c7AL,<\/strong> Bilgiyi Ticarile\u015ftirme Merkezi BTM \u0130stanbul Bilgiyi Ticarile\u015ftirme Merkezi BTM \u0130stanbul Genel M\u00fcd\u00fcr\u00fc \u0130brahim ELBA\u015eI<\/strong>, Ticimax’in CEO’su Cenk \u00c7i\u011fdemli<\/strong>, T.C Ticaret Bakanl\u0131\u011f\u0131 \u0130hracat Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc E-\u0130hracat ve Yeni Nesil Teknolojiler Daire Ba\u015fkan\u0131 Hasan \u00d6NAL<\/strong>, T.C Ticaret Bakanl\u0131\u011f\u0131 \u0130hracat Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc Bili\u015fim, Yaz\u0131l\u0131m, Dijital ve \u0130leti\u015fim Hizmetleri Daire Ba\u015fkan\u0131, H\u00fcrol KARLI<\/strong>, T.C Ticaret Bakanl\u0131\u011f\u0131 \u0130\u00e7 Ticaret Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc Ticaret Uzman Yard\u0131mc\u0131s\u0131 O\u011fuzhan \u00dcNAL<\/strong>, Trendyol Sat\u0131\u015f ve \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc \u00d6zkan \u00c7okaygil,<\/strong> TOBB – Yaz\u0131l\u0131m Meclisi Ba\u015fkan\u0131 Ertan Barut<\/strong>\u2019un konu\u015fmac\u0131 olarak kat\u0131lacak.<\/p>\n\n\n\n

Son olarak \u0130hracat Odakl\u0131 E-ticaret Bulu\u015fmas\u0131 konferans\u0131n\u0131n i\u00e7eri\u011fi ile ilgili olarak konu\u015fan Elider Ba\u015fkan\u0131\u00a0Fehmi Darbay \u00a0<\/strong>\u00a0\u015funlar\u0131 s\u00f6yledi \u00a0\u201cBu etkinli\u011fimiz \u00f6zelinde Kamu ve \u00f6zel sekt\u00f6r\u00fc, e-ticaret sat\u0131c\u0131lar\u0131 ile bir araya getiriyoruz. \u00dclkemiz ihracat rakamlar\u0131n\u0131 artt\u0131rmak ad\u0131na yeni a\u00e7\u0131klanan \u00fcr\u00fcn ve hizmet ihracat\u0131 kamu te\u015fvikleri sekt\u00f6r ile payla\u015f\u0131lacak. \u00d6zel sekt\u00f6rdeki b\u00fcy\u00fck i\u015fletmelerde sat\u0131lara gelecek vizyonlar\u0131n\u0131 sekt\u00f6r\u00fcn geli\u015fimi i\u00e7in neler yapt\u0131klar\u0131n\u0131 ve yapmaya devam edeceklerini anlatacaklar. \u00a0Bu sebeple biz bu etkinli\u011fi T\u00fcrkiye\u2019de ilk kez t\u00fcm sekt\u00f6re a\u00e7\u0131k bir etkinlik olmas\u0131 a\u00e7\u0131s\u0131ndan ve bunu bir Sivil toplum kurulu\u015fu taraf\u0131ndan yap\u0131l\u0131yor olmas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemsiyoruz.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

Konu:<\/strong> \u0130hracat Odakl\u0131 E-ticaret Bulu\u015fmas\u0131<\/p>\n\n\n\n

Yer   :<\/strong>  Bilgiyi Ticarile\u015ftirme Merkezi Fulya Mahallesi Ye\u015fil\u00e7imen Sokak Polat Tower Ba\u011f\u0131ms\u0131z B\u00f6l\u00fcm 12\/430, 34394 \u015ei\u015fli\/\u0130stanbul<\/p>\n\n\n\n

Tarih :<\/strong> 2 May\u0131s 2023 Sal\u0131 G\u00fcn\u00fc<\/p>\n\n\n\n

Saat :<\/strong>  13:30 – 19:00<\/p>\n","protected":false},"excerpt":{"rendered":"

Bili\u015fim d\u00fcnyas\u0131nda \u00f6zellikle son g\u00fcnlerde \u00e7ok say\u0131da etkinlik, toplant\u0131, konferans d\u00fczenleniyor. Bunlar\u0131n i\u00e7inde \u00e7ok de\u011ferli konu\u015fmac\u0131lar var ancak buna ra\u011fmen pek \u00e7o\u011funda sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zmekten ziyade reklam yo\u011funlu\u011fu ile ge\u00e7iyor. Yani bir \u015feyler \u00f6\u011frenmeye gelen kitleye \u00e7o\u011fu zaman reklam, tan\u0131t\u0131m ve marka anlat\u0131m\u0131 sunuluyor. Bu tip toplant\u0131lar bir \u015feyler \u00f6\u011frenmeye gelenler i\u00e7in her zaman bilgiden …<\/p>\n","protected":false},"author":1,"featured_media":14978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[68,51,40,28],"tags":[3792,3794,3789,3791,3793,3790,3795,3796],"yoast_head":"\nKamu ve \u00d6zel sekt\u00f6r e-ticaret\u2019in sorunlar\u0131 i\u00e7in bir araya geliyor - Gen\u00e7 Haber<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genchaber.com.tr\/kamu-ve-ozel-sektor-e-ticaretin-sorunlari-icin-bir-araya-geliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kamu ve \u00d6zel sekt\u00f6r e-ticaret\u2019in sorunlar\u0131 i\u00e7in bir araya geliyor - Gen\u00e7 Haber\" \/>\n<meta property=\"og:description\" content=\"Bili\u015fim d\u00fcnyas\u0131nda \u00f6zellikle son g\u00fcnlerde \u00e7ok say\u0131da etkinlik, toplant\u0131, konferans d\u00fczenleniyor. Bunlar\u0131n i\u00e7inde \u00e7ok de\u011ferli konu\u015fmac\u0131lar var ancak buna ra\u011fmen pek \u00e7o\u011funda sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zmekten ziyade reklam yo\u011funlu\u011fu ile ge\u00e7iyor. Yani bir \u015feyler \u00f6\u011frenmeye gelen kitleye \u00e7o\u011fu zaman reklam, tan\u0131t\u0131m ve marka anlat\u0131m\u0131 sunuluyor. 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Bunlar\u0131n i\u00e7inde \u00e7ok de\u011ferli konu\u015fmac\u0131lar var ancak buna ra\u011fmen pek \u00e7o\u011funda sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zmekten ziyade reklam yo\u011funlu\u011fu ile ge\u00e7iyor. Yani bir \u015feyler \u00f6\u011frenmeye gelen kitleye \u00e7o\u011fu zaman reklam, tan\u0131t\u0131m ve marka anlat\u0131m\u0131 sunuluyor. 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