LinkedIn b\u00fcltenler, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lara a\u00e7\u0131ld\u0131. Yakla\u015f\u0131k 1 y\u0131ld\u0131r LinkedIn\u2019in pilot kullan\u0131c\u0131larla test etti\u011fi uygulama art\u0131k LinkedIn\u2019deki her kullan\u0131c\u0131ya a\u00e7\u0131k.\u00a0LinkedIn denince akla gelen ilk isimlerden biri olan Gamze Nurluo\u011flu, 1 y\u0131l\u0131 a\u015fk\u0131nd\u0131r T\u00fcrkiye\u2019deki tek pilot kullan\u0131c\u0131s\u0131 oldu\u011fu LinkedIn b\u00fcltenler uygulamas\u0131n\u0131n , 3 ad\u0131mda do\u011fru ve etkili kullan\u0131m\u0131n\u0131 anlat\u0131yor.<\/strong><\/p>\n\n\n\n
13 Aral\u0131k 2021, \u0130stanbul<\/strong> \u2013 LinkedIn, b\u00fclten kullan\u0131m \u00f6zelli\u011fini son yapt\u0131\u011f\u0131 duyuru ile T\u00fcrkiye\u2019deki kullan\u0131c\u0131lara da a\u00e7t\u0131\u011f\u0131n\u0131 ilan etti. T\u00fcm platformlar i\u00e7in son y\u0131llar\u0131n \u00f6ne \u00e7\u0131kan konusu \u201cb\u00fclten g\u00f6nderimi\u201d ile ki\u015filer, \u015firketler mesajlar\u0131n\u0131, tan\u0131t\u0131mlar\u0131n\u0131 belirli periyotlarda abonelerine daha h\u0131zl\u0131 ula\u015ft\u0131rabiliyor. B\u00fclten pazar\u0131na son giren LinkedIn ise bu konuyu 1 y\u0131ld\u0131r test a\u015famas\u0131nda tutuyordu ve sadece pilot kullan\u0131c\u0131lar kullanabiliyordu. T\u00fcrkiye\u2019den pilot kullan\u0131c\u0131 olarak yer alan ve 1 y\u0131ld\u0131r T\u00fcrkiye\u2019nin ilk LinkedIn b\u00fclteni olan \u201cSadece 20 Dakikada G\u00fcndem\u201d LinkedIn b\u00fcltenini yay\u0131mlayan e\u011fitmen ve dijital ileti\u015fim profesyoneli Gamze Nurluo\u011flu b\u00fclten kullan\u0131m\u0131nda etkili olmay\u0131 3 ad\u0131mda s\u0131ral\u0131yor.<\/p>\n\n\n\n
LinkedIn b\u00fcltenler t\u0131pk\u0131 di\u011fer b\u00fcltenler gibi abonelik sistemi ile \u00e7al\u0131\u015f\u0131yor ve \u015firketlere \/ ki\u015filere g\u00fcnl\u00fck, haftal\u0131k veya ayl\u0131k olarak yay\u0131n yapma imkan\u0131 veriyor. B\u00fcltene abone ki\u015filere payla\u015f\u0131m yap\u0131ld\u0131\u011f\u0131nda hem linkedIn i\u00e7inden bildirim hem de e-mail olarak bilgi gidiyor. Bu sebeple okunma oranlar\u0131n\u0131n olduk\u00e7a y\u00fcksek oldu\u011fu b\u00fcltenlerin en \u00f6nemli noktas\u0131 abonelikler. Abonelikler LinkedIn\u2019deki aktif profillere ba\u011fl\u0131 oldu\u011fu i\u00e7in abone listesi her zaman g\u00fcncel ve spam\u2019den uzak kalabiliyor.<\/p>\n\n\n\n
\u201cLinkedIn b\u00fcltenler hayat\u0131m\u0131za girdi\u011finden beri 64 farkl\u0131 b\u00fclten yay\u0131mlad\u0131k ve her hafta d\u00fczenli olarak 28 bini a\u015fk\u0131n aboneye ula\u015ft\u0131k. Siz de etkili bir i\u00e7erik olu\u015fturucu olmak, ki\u015fisel markan\u0131z\u0131 g\u00fc\u00e7lendirmek istiyorsan\u0131z yeni y\u0131lda mutlaka LinkedIn b\u00fcltenini ileti\u015fim planlar\u0131n\u0131za dahil edin, daha \u00e7ok ki\u015fiye ula\u015f\u0131n.\u201d<\/em><\/strong><\/p>\n\n\n\n
1. Yay\u0131mlama S\u0131kl\u0131\u011f\u0131n\u0131z\u0131 Belirleyin<\/strong><\/p>\n\n\n\n
\u201cB\u00fclten\u201d ad\u0131n\u0131 alm\u0131\u015f olmas\u0131n\u0131n pek tabii bir amac\u0131 var; d\u00fczenli bir payla\u015f\u0131m ak\u0131\u015f\u0131 olu\u015fturmak. E\u011fer b\u00fclten \u00f6zelli\u011fini kullanacaksan\u0131z mutlaka belirli bir s\u0131kl\u0131kla payla\u015f\u0131m yapmal\u0131s\u0131n\u0131z. Bu sizin i\u00e7in belki ayda bir, ba\u015fkas\u0131 i\u00e7in haftada bir olabilir. \u00d6nemli olan; belirli bir periyotta planl\u0131yor olmak. Aksi halde Linkedin zaten post payla\u015f\u0131m ve makale alan\u0131yla istedi\u011finiz an i\u00e7erik \u00fcretmenize imkan tan\u0131yor. Yay\u0131nlama s\u0131kl\u0131\u011f\u0131n\u0131 takiben dikkate alman\u0131z gereken di\u011fer bir nokta ise payla\u015f\u0131m saati. Linkedin b\u00fclteni abonelik sistemi \u00fczerine \u00e7al\u0131\u015f\u0131yor. B\u00fclten abonelerinize \u015fu mesaj\u0131 vermelisiniz; \u201cben belirli bir saatte bu b\u00fclteni her ko\u015fulda yay\u0131mlayaca\u011f\u0131m.\u201d Bu neye yarayacak derseniz; hem b\u00fclteniniz i\u00e7in sad\u0131k abonelerin olmas\u0131n\u0131 hem de Linkedin taraf\u0131ndan etkili bir b\u00fclten kullan\u0131c\u0131s\u0131 olarak de\u011ferlendirilmenizi sa\u011flayacak.<\/p>\n\n\n\n
2. Konsept Olu\u015fturun<\/strong><\/p>\n\n\n\n
Linkedin, b\u00fcltene bir isim ataman\u0131z\u0131 istiyor. Bu da demek oluyor ki bu b\u00fcltenin bir temas\u0131 var. Tabii her b\u00fcltende farkl\u0131 isim kullanman\u0131z da m\u00fcmk\u00fcn; ancak o zaman bu b\u00fcltenin bir konsepti olmaz ve \u00fcretti\u011finiz her b\u00fclten birbirinden ba\u011f\u0131ms\u0131z i\u00e7eriklere d\u00f6n\u00fc\u015f\u00fcr. \u00d6ncelikle hangi alanda, hangi konularda i\u00e7erik \u00fcretmek istedi\u011finize karar verin ve bu alanlarda bir konsept dahilinde belirledi\u011finiz s\u0131kl\u0131kla i\u00e7erik \u00fcretimi yapacak kadar malzemeniz var m\u0131? Yani s\u00fcrd\u00fcr\u00fclebilir bir konsept yaratabilecek misiniz buna dikkat edin. T\u00fcm bunlar\u0131 analiz ettikten sonra b\u00fclteninizin uzun vadede markala\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in bir isim atay\u0131n.<\/p>\n\n\n\n
3. B\u00fclten Ara\u00e7lar\u0131n\u0131 Kullan\u0131n<\/strong><\/p>\n\n\n\n
Linkedin b\u00fclten, pek \u00e7ok \u00f6zellik bar\u0131nd\u0131r\u0131yor. G\u00f6rsel ve video ekleme, link verme, slayt linki payla\u015fma gibi pek \u00e7ok se\u00e7ene\u011finiz var. Linkedin, bu ara\u00e7lar\u0131 kullanman\u0131z\u0131 istiyor. Ekledi\u011finiz yaz\u0131lara konuyla ilgili olarak g\u00f6rsel ve video ekleyerek ya da y\u00f6nlendirme yapaca\u011f\u0131n\u0131z zaman slayt ya da farkl\u0131 bir link ekleyerek b\u00fclteninizi zenginle\u015ftirebilirsiniz. Bu hem i\u00e7eri\u011fin daha okunabilir, dikkat \u00e7ekici olmas\u0131n\u0131 sa\u011flayacak hem de Linkedin taraf\u0131ndan de\u011ferli bulunacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
LinkedIn b\u00fcltenler, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lara a\u00e7\u0131ld\u0131. Yakla\u015f\u0131k 1 y\u0131ld\u0131r LinkedIn\u2019in pilot kullan\u0131c\u0131larla test etti\u011fi uygulama art\u0131k LinkedIn\u2019deki her kullan\u0131c\u0131ya a\u00e7\u0131k.\u00a0LinkedIn denince akla gelen ilk isimlerden biri olan Gamze Nurluo\u011flu, 1 y\u0131l\u0131 a\u015fk\u0131nd\u0131r T\u00fcrkiye\u2019deki tek pilot kullan\u0131c\u0131s\u0131 oldu\u011fu LinkedIn b\u00fcltenler uygulamas\u0131n\u0131n , 3 ad\u0131mda do\u011fru ve etkili kullan\u0131m\u0131n\u0131 anlat\u0131yor. 13 Aral\u0131k 2021, \u0130stanbul \u2013 LinkedIn, b\u00fclten kullan\u0131m \u00f6zelli\u011fini …<\/p>\n","protected":false},"author":27,"featured_media":14276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/genchaber.com.tr\/wp-content\/uploads\/2021\/12\/2056546_620x410.jpg?fit=620%2C410&ssl=1","jetpack-related-posts":[{"id":11698,"url":"https:\/\/genchaber.com.tr\/is-hayatina-hazirlik-etkili-linkedin-kullanimi\/","url_meta":{"origin":14275,"position":0},"title":"\u0130\u015f Hayat\u0131na Haz\u0131rl\u0131k: Etkili LinkedIn Kullan\u0131m\u0131","date":"16 Mart 2021","format":false,"excerpt":"\u0130\u015f Hayat\u0131na Haz\u0131rl\u0131k: Etkili LinkedIn Kullan\u0131m\u0131 Ne zaman:\u00a0Per\u015fembe, 18 Mart, 2021 - 19:00Nerede:\u00a0Zoom Kaynak Link","rel":"","context":""\u00dcniversite etkinlikleri" i\u00e7inde","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/genchaber.com.tr\/wp-content\/uploads\/2021\/03\/linkedin_kullanimi_18.03.2021.jpg?fit=500%2C500&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9872,"url":"https:\/\/genchaber.com.tr\/cem-bolukbasidan-formula-3te-buyuk-basari\/","url_meta":{"origin":14275,"position":1},"title":"Cem B\u00f6l\u00fckba\u015f\u0131\u2019dan Formula 3\u2019te b\u00fcy\u00fck ba\u015far\u0131","date":"1 \u015eubat 2021","format":false,"excerpt":"Sanal pistlerdeki ba\u015far\u0131lar\u0131n\u0131 ger\u00e7ek pistlerde de g\u00f6steren gen\u00e7 pilot Cem B\u00f6l\u00fckba\u015f\u0131, Formula 3 Asya \u015fampiyonas\u0131n\u0131n \u00fc\u00e7 yar\u0131\u015ftan olu\u015fan Dubai\u2019deki ilk aya\u011f\u0131nda performans\u0131yla alk\u0131\u015f toplad\u0131. 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